Sales Skills Audit
From Words to Results
When you need a skills audit
Salespeople talk a lot, but customers don't buy. The same objections come up again and again. Deals stall at one stage. Training happens, but results don't move.
Lots of talk, few sales
Salespeople talk a lot, but customers don't buy. Something is going wrong in the conversation.
The same objections
The same objections keep coming back - and salespeople can't close them out.
Deals stall
Deals stall at one funnel stage. It's not clear what's going on.
Training doesn't move the numbers
You run trainings, but the numbers don't shift. Knowledge isn't turning into behavior.
Top performers don't scale
You have strong salespeople, but their approach doesn't scale to the rest of the team.
Sales head closes for everyone
The owner or sales head regularly steps in to close instead of the salespeople - that's a systemic issue.
An honest skills picture for every salesperson
The result isn't a report for show - it's a concrete tool for growth.
Team skills map
- Strong and weak areas
- Recurring mistakes
- Critical failures
Individual salesperson profiles
- Level on each key skill
- Typical behavior patterns
- Growth areas
Linking skills to lost revenue
- Which mistakes sink conversion
- Where the customer's trust is lost
- Where the salesperson creates objections themselves
Development recommendations
- Who to train and on what
- Who isn't worth training
- Which skills are critical for your business specifically
Training and oversight plan
- Priorities, formats, progress metrics
Six blocks of skill assessment
A deep block-by-block analysis - no fluff, no generalities.
A. Building rapport
Confidence and stance, conversation skills, control of the call.
B. Discovery
Depth of questions, line of questioning, listening.
C. Solution presentation
Structure, fit to the customer, focus on value.
D. Objection handling
Reading the real cause, responding without making excuses, turning it back into a conversation.
E. Deal close
Locking in agreements, moving to the next step, confidence at the moment of payment.
F. Salesperson stance
Salesperson vs partner, response to pressure, ownership of the result.
Our process
A structured process with clear timelines and a deliverable at every step.
Lock in product, process, expectations
Calls, chat threads, meetings
Skill profiles, mistakes, patterns
We walk through conclusions and the development plan
Minimum from your side
All you need to do is share the data. We handle the rest.
Call and meeting recordings
Chat threads with customers
List of salespeople
Current performance numbers
Straight answers
The questions we hear most often before we start.
Is this like a formal review?
In effect yes, but with money in focus, not paperwork.
Will you tell us who to fire?
We'll show you the facts. The decision stays with you.
Can we use it for training?
Yes. It's the foundation for targeted training.
Does it fit strong teams?
Especially. With strong teams, even small mistakes get expensive.
Ready to find out exactly where you're losing money? Book a 30-minute review - we'll figure out together whether you need this audit and what it'll move.
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