Sales Performance Analysis
Numbers That Show the Truth
When you need a performance review
Revenue is unstable. Leads are coming in, but the money is short of what you expected. It's hard to tell what drives results up or down. The team's effort doesn't scale.
Unstable revenue
Revenue rises and falls with no clear cause. There's no lever to manage it.
Leads in, money short
There are enough leads, but you're earning less than expected. The funnel isn't working.
No "management levers"
The owner can't see what actually moves results, or where to push for growth.
Effort doesn't scale
The team works harder, but revenue doesn't grow in proportion.
Variance has no clear cause
Hard to tell what drives results up or down from one month to the next.
A clear performance picture and growth points
The result isn't a report for show - it's a concrete tool for growth.
Diagnostic of key metrics
- Stage-by-stage funnel conversion
- Average order value, deal length, plan attainment
Loss breakdown
- Where deals are being lost
- Where margin slips
- Where time is being burned
"Actual vs potential" comparison
- How much you could earn with the same resources
- Where the quick wins live
Growth priorities
- 3-5 key levers
- Quick changes and mid-term improvements
Action plan to lift performance
- What to change in process, team, and oversight
Five blocks of analysis
A deep block-by-block analysis - no fluff, no generalities.
A. Sales funnel
Stage conversion rates, bottlenecks, stalled deals.
B. Salespeople's work
Output, consistency, spread between performers.
C. Deal structure
Average order value, upsells, repeat sales.
D. Sales velocity
Deal length, response speed, idle time.
E. Plan attainment
Trend, predictability, reasons behind variance.
Our process
A structured process with clear timelines and a deliverable at every step.
Goals, current numbers, expectations
CRM, reports, deals
Losses, potential, growth levers
How to lift performance without chaos
Minimum from your side
All you need to do is share the data. We handle the rest.
Access to CRM or exports
Plan vs actual numbers
Team structure
Deal-level information
Straight answers
The questions we hear most often before we start.
Is this a financial audit?
No. We're analyzing sales, not accounting.
Does it work for small business?
Yes. Often the impact shows up faster.
Do you compare us with the market?
We compare you with your own potential and the logic of your process.
Will there be a concrete plan?
Yes. Without it, the analysis is pointless.
Ready to find out exactly where you're losing money? Book a 30-minute review - we'll figure out together whether you need this audit and what it'll move.
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